HVAC.Social exists because most HVAC companies treat social media as an afterthought: something the office manager does when the phones are quiet, or something an agency does with stock photos and generic captions. We think it deserves a proper plan, tied to the seasons, filmed on real jobs and measured in booked work.
What HVAC.Social is
HVAC.Social is a digital marketing and business consulting service that plans and runs social media for HVAC, heating and cooling companies in Canada. We build seasonal content calendars, edit short video shot by your crews, run Meta and TikTok ads, and handle comments, messages and review replies.
We are not an HVAC contractor. We do not install, repair or service anything, and we do not give technical advice on equipment. Every technical answer on your feed comes from your licensed people; we make sure it reaches the right audience at the right time.
The services overview explains each piece of the work, and the areas hub shows how we plan for each part of Canada.
Part of the Sedighi.ca and SAZ.ca group
HVAC.Social belongs to the Sedighi.ca and SAZ.ca group of companies. It is Canadian and headquartered in Vancouver, British Columbia.
- Sedighi.ca is the consulting company Ali Sedighi runs for growth, marketing and technology work. HVAC.Social's parent, HVAC.Agency, is one of its brands, alongside Trades.Agency, HVAC.Digital, Conv.ca and BusinessConsulting.ca.
- SAZ.ca (the name stands for Strategy & Acceleration Zone) advises Canadian businesses on strategy, AI and how to speed up revenue growth. Ali founded it and is its Founder and Managing Partner.
Within the group, HVAC.Social sits in the HVAC.Agency family. HVAC.Agency handles websites, search, Google Ads and the wider marketing system for HVAC companies, and HVAC.Social keeps the social side in step with it, so your posts, ads and website say the same thing.
Ali Sedighi, MBA
Ali Sedighi leads HVAC.Social. His degree is an MBA in Technology Management. His digital marketing career began in 2007, the year he founded ONE.ir, a full-service agency, which now adds up to more than 17 years in the field.
Since then he has:
- founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca
- founded SAZ.ca, where he is Founder and Managing Partner
- worked with clients in Canada, the USA and Dubai
- built more than 150 live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca, CanroHeat.ca, BCWide.ca and HVACDeal.ca
He now lives and works in Vancouver, British Columbia. That combination of HVAC websites, conversion work and advertising is why HVAC.Social measures social media the way it does: by calls and booked jobs, with tracking from the first post. Years of watching which HVAC pages and ads actually made the phone ring shaped every rule on this page.
How we work
We work in a few simple, consistent ways, whatever the size of the company.
- Seasons before content. Every plan starts with your region's heating and cooling seasons and your own busy and slow months. Content follows.
- Real work over stock imagery. Your techs film real jobs. We do the planning, editing and posting.
- Tracking before spending. No paid campaign launches without a way to tie calls back to it.
- Plain reporting. Calls, messages, booked jobs and cost per booked job first; engagement numbers second and clearly labelled.
- Honest claims. No promises of leads or rankings, no invented reviews, and no savings claims your company cannot support.
- You own everything. Pages, ad accounts, pixels and every finished video stay in your name.
What we will not do
Some things are off the table for HVAC.Social, and it is fair to say so up front.
- We will not post fake reviews, invented customer quotes or bought engagement.
- We will not run ads that promise rebates a homeowner may not get.
- We will not send unsolicited commercial texts or emails to people who have not contacted you.
- We will not pretend to be a contractor, give technical advice or diagnose equipment.
See the results page for what our HVAC marketing work has achieved, the pricing page for plans, or contact us to talk to a senior strategist.
Frequently asked questions
Who owns HVAC.Social?
HVAC.Social is part of the Sedighi.ca and SAZ.ca group of companies. Sedighi.ca is Ali Sedighi's consulting company for growth, marketing and technology, and it operates several brands, among them HVAC.Agency, Trades.Agency, HVAC.Digital, Conv.ca and BusinessConsulting.ca.
Where are you based?
We are a Canadian company headquartered in Vancouver, British Columbia, and we work with HVAC companies in every province and territory. Footage is supplied by your crews, and consultations are available online by video call or in person, as well as by phone, text and email.
Are you an HVAC contractor?
No. We are a digital marketing and business consulting service. We never install, repair or service equipment, and we never compete with our clients for jobs.
Will I deal with Ali directly?
Your first conversation is with a senior strategist, and Ali leads the strategy behind every plan. Call, text or email to start.