These guides are for HVAC owners and office managers who want to understand social media properly, whether they run it themselves, hire us, or hire someone else. Each one is practical and Canadian, with worked examples you can check against your own numbers.
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Filming short video on HVAC job sites: a playbook for crews
Good HVAC video comes from techs filming a few short clips on jobs they are already doing, with permission, a shot list and a strong opening, and this playbook covers each step.
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A 12-month social media calendar for Canadian HVAC companies
An HVAC social calendar should follow the weather and your crews' capacity, not marketing holidays, and this guide lays out a full Canadian year month by month with regional adjustments.
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Meta and TikTok ads for HVAC: the budget maths
Before spending on social ads, work out what a booked job is worth to you, what you can afford to pay for one, and the point at which a test should stop, and this guide shows how with worked examples.
A 12-month social media calendar for Canadian HVAC companies
The 12-month calendar guide walks through a full HVAC year, month by month, showing what to post, when to advertise and when to pull back.
It teaches you:
- how to split the year into pre-heating, peak heating, shoulder and cooling phases
- how the timing shifts between regions, from the West Coast to the Prairies, Atlantic Canada and the North
- the content mix that keeps a feed useful rather than salesy
- how to handle rebate news honestly, including programs that have been announced but are not yet open
- when to stop promoting because your crews are booked solid
Read it first if your feed has no plan behind it.
Filming short video on HVAC job sites
The job-site video playbook is the briefing we give technicians before they start filming. It works as a stand-alone guide for any HVAC company.
It teaches you:
- the kit a tech actually needs, and the one piece most people skip
- how to ask a homeowner for permission and what to keep out of frame
- shot lists for common jobs, from tune-ups to heat pump installs
- how to open a clip so people keep watching
- safety and claims rules for anything filmed on a job
Read it if you want video but do not want to hire a film crew.
Meta and TikTok ads for HVAC: the budget maths
The ads budget guide shows how to decide what to spend on paid social, and how to tell whether it is working, using your own ticket sizes and close rates.
It teaches you:
- how to work out an affordable cost per booked job for tune-ups, repairs and replacements
- how to set a test budget and a stop rule before spending anything
- why Meta and TikTok need different expectations
- how to track calls from social campaigns without complicated software
- the common reporting tricks that make weak campaigns look good
Read it before you spend your next dollar on social ads.
How to use these guides
Start with the guide that matches your biggest gap. If you have no plan, begin with the calendar. If you have a plan but nothing to post, start with video. If you are already spending on ads, read the budget maths first.
Each guide links to the matching service, in case you would rather have the work done for you: seasonal content calendars, short video for HVAC crews and Meta ads for HVAC. For questions the guides do not answer, contact us.
Who these guides are written for
They are written for the people who actually run HVAC companies: owners who answer the phone themselves on a Saturday, office managers who handle dispatch and social media in the same afternoon, and service managers who want their techs to look as good online as they are on the job.
You will not find platform jargon for its own sake, and you will not find promises. Each guide gives you a method, a worked example and the mistakes to avoid, so you can judge any agency's advice, including ours, against something concrete. If a guide does not help you make a better decision about your own social media, tell us, and we will improve it.
A note on sources
Where the guides mention programs, regulations or statistics, they link the official source and give the date we checked it. Programs change often. Before you post about any rebate, or rely on any rule mentioned here, check the official page yourself.
We are a marketing and consulting service, not an HVAC contractor, and nothing in these guides is technical, legal or compliance advice.
Frequently asked questions
Are these guides free to use?
Yes. They are written for HVAC owners and office managers to use as they are. Share them with your team if they help.
Do the guides apply outside Canada?
The methods do, but the timing, programs and rules are written for Canada. Rebate and regulatory references link to Canadian official sources as of October 2026.
How often are the guides updated?
Whenever a program they mention opens, closes or changes its terms, or a rule they cite shifts. The last-updated date at the top of each guide shows when it was last revised.