Social media that fills HVAC slow seasons

Proof from real campaigns

Results from our HVAC marketing work

These are real, named HVAC projects from our wider marketing work, across websites, search, reviews and ads, and each one shows a lesson that carries over to running social media well.

Written by Ali Sedighi, MBALast updated:

Every number on this page belongs to a named HVAC client with a live website you can visit. None of them is a social-only result: they come from our wider HVAC marketing work, which combined websites, search, reviews and paid advertising. We show them because they prove a way of working, setting up tracking before spending and judging marketing by leads and return, that is exactly how HVAC.Social runs social media.

  • 500+ leads

    HVACDeal.ca

    • 12:1 ROI
  • 3× leads in 90 days

    BCWide.ca

  • 250% lead growth

    CanroHeat.ca

  • A gas-boiler division built for CANRO Heat

    GasBoilers.ca

    • 26+ BC communities served
    • 5.0★ from 76+ Google reviews
  • 300% ROI

    CombiBoiler.ca

    • 300+ monthly leads
    • 500+ page-1 rankings for combi-boiler keywords

All case studies on HVAC.Agency

HVACDeal.ca: 500+ leads at 12:1 ROI

HVACDeal.ca generated 500+ leads with a 12:1 return on investment.

What it shows: when every lead is tracked back to the campaign that produced it, budget can be moved quickly to what works and away from what does not. A 12:1 return is only knowable because the tracking was in place from the start.

What transfers to social media: the same discipline applies to Meta ads and TikTok ads. Without tracked numbers and booked-job records, a social campaign can only report reach and likes, and nobody can tell you whether it paid for itself.

BCWide.ca: 3× leads in 90 days

BCWide.ca tripled its leads within 90 days.

What it shows: a focused, well-run plan can show meaningful movement within one season rather than needing years.

What transfers to social media: 90 days is roughly one HVAC season. A seasonal content calendar aimed at one clear period, such as the fall tune-up window, should show whether it is working within that season, and if it is not, the plan should change before the next one.

CanroHeat.ca: 250% lead growth

CanroHeat.ca grew its leads by 250%.

What it shows: steady, compounding work across several channels builds lead flow that a single campaign cannot.

What transfers to social media: social works best as one part of a system. Posts and video make your name familiar; search and your website catch people when they are ready. That is why HVAC.Social keeps its calendar in step with the website and search work done through HVAC.Agency.

GasBoilers.ca: 5.0★ from 76+ Google reviews

GasBoilers.ca is the gas-boiler division we built for CANRO Heat. It now serves 26+ BC communities and carries a 5.0★ rating from 76+ Google reviews, a level of public proof most HVAC brands never reach.

What it shows: a specialist brand can build strong public proof when the service is good and the review process is consistent.

What transfers to social media: reviews are social proof, and they make every ad cheaper to run because people trust what they see. Our comments, messages and reviews service replies to every review and keeps that proof visible and well tended.

CombiBoiler.ca: 300% ROI and 300+ monthly leads

CombiBoiler.ca reached 300% ROI, 300+ monthly leads and 500+ page-one rankings for combi-boiler keywords.

What it shows: deep, specific content about one product category builds both search visibility and trust.

What transfers to social media: the same depth works in short video. A series of clips that explains one product clearly, such as combi boilers or cold-climate heat pumps, outperforms a feed that touches every topic once. See the short video service.

How to read these results

Treat every case study, ours included, with healthy scepticism. Three questions are worth asking any agency:

  1. Is the client named and the website live? Ours are. Anonymous "a client in Ontario" claims cannot be checked.
  2. What channels produced the result? Ours combined several. A social media agency showing search results as social results is misleading you.
  3. How was it measured? Leads and ROI only mean something if tracking was set up before the work began.

The full list of case studies is at hvac.agency/case-studies. To talk about what a social media programme could do for your company, see pricing or contact us.

Frequently asked questions

Were these results from social media alone?

No, and we will not pretend otherwise. They come from our wider HVAC marketing work, which combined websites, search, reviews and paid ads. We show them because the method of tracking every lead to its source is the same one we apply to social media.

Can you promise similar results for my company?

No. Results depend on your market, your offer, your capacity and how quickly your office answers. What we can promise is a clear plan, honest tracking and a straight answer about whether it is working.

Where can I see more case studies?

HVAC.Agency keeps the full list of case studies at hvac.agency/case-studies, with each client named and linked.