Social media for an HVAC company in Moncton has very little in common with social media for one in Edmonton. The heating season starts at a different time, homeowners heat with different fuels, the rebates people ask about are different, and in some places the language rules for commercial content are different too. This hub summarises how we plan for each part of Canada, with a full page for every province and one for the three territories.
As a reminder, HVAC.Social is a marketing and consulting service. We plan content and run ads for HVAC companies; we are not a contractor and do not do any HVAC work ourselves.
- YTYukon
- NTNorthwest Territories
- NUNunavut
- NLNewfoundland and Labrador
- BCBritish Columbia
- ABAlberta
- SKSaskatchewan
- MBManitoba
- ONOntario
- QCQuebec
- PEPrince Edward Island
- NBNew Brunswick
- NSNova Scotia
West Coast: British Columbia
British Columbia is really two or three markets on one calendar. The southwest coast has mild, wet winters where heat pumps and cooling content run longer, while the Interior and the North have much colder, longer heating seasons.
Statistics Canada data for 2023 puts BC's primary heating split at 42% natural gas and 36% electricity, so social content has to speak to gas furnace owners and electric-heat households at the same time. Wildfire smoke has also made indoor air quality a summer topic in much of the province. Read the British Columbia page.
Prairies: Alberta, Saskatchewan and Manitoba
The Prairies have the longest, coldest heating seasons in southern Canada, and social calendars there lean hard on furnace readiness from late summer. The fuel picture differs sharply between provinces.
- Alberta and Saskatchewan are gas-furnace markets, with three in four households heating with natural gas in 2023. Content about furnace and boiler efficiency, tune-ups and no-heat readiness is the backbone. See Alberta and Saskatchewan.
- Manitoba splits closer to half gas and a third electric, and its provincial heat pump rebates make cold-climate heat pump content far more relevant. See Manitoba.
Prairie audiences outside the big cities are small, so ad targeting needs care. A campaign for a company in a smaller centre may need a wider radius and a longer test period than one in Calgary or Winnipeg.
Central Canada: Ontario and Quebec
Ontario and Quebec hold most of Canada's population and most of its HVAC competition, so social media there has to work harder to stand out.
- Ontario is majority gas-heated, with a busy rebate landscape through Save on Energy and Enbridge Gas. Feeds there need accurate, dated rebate content and clear differentiation from large competitors. See Ontario.
- Quebec is overwhelmingly electric-heated, at 70% of households in 2023, which makes heat pumps and electric heating the main topics. Commercial content for Quebec customers must also be available in French, according to the OQLF. See Quebec.
Atlantic Canada
Atlantic Canada is where heat pumps have already gone mainstream, and where oil heat still matters in many homes. That combination makes switching stories the most useful content on a feed.
- New Brunswick had heat pumps as the primary system in 27% of households in 2023. See New Brunswick.
- Nova Scotia had 28% of households on oil and 25% on heat pumps. See Nova Scotia.
- Prince Edward Island had heat pumps as the primary system for 36% of households, the highest share in the region. See Prince Edward Island.
- Newfoundland and Labrador is majority electric-heated, with an oil-to-electric incentive that drives a lot of homeowner questions. See Newfoundland and Labrador.
Maritime weather is changeable, so Atlantic calendars keep a larger bank of storm, power-outage and damp-season posts ready to swap in.
The North: Yukon, Northwest Territories and Nunavut
The territories have the longest heating seasons in the country, small and close-knit audiences, and in Nunavut specific language requirements for commercial advertising. Social media there is less about reach and more about reliability and reputation.
The territories page covers each one separately, including the rebate programs and the Inuktut requirements in Nunavut.
Federal programs that touch every region
A few national programs come up on every HVAC feed, whatever the province. As of October 2026, the federal government had announced a National Heat Pump Rebate Program, but federal pages said it would launch in 2027, with no administrator or launch date published yet.
For social media, that means:
- post about it as upcoming, with a link to the official announcement
- never imply a homeowner can apply today
- update or remove the post once the program opens and its terms are public
Our seasonal calendar guide explains how to handle rebate news without misleading anyone. To talk about your region, contact us or see the services overview.
Frequently asked questions
Do you need to be local to run our social media?
No. Social media is planned and managed from Vancouver, and your own crews supply the footage. What matters is understanding your local season, fuel mix and customers, which is why each region has its own page.
Can you run social media for a company in more than one province?
Yes. Multi-province companies get one brand voice with region-specific calendars and ad audiences, so a Calgary furnace post never runs in Halifax during heat pump season.
Do you produce French content for Quebec?
Yes. Quebec's language rules expect commercial content for Quebec customers to be available in French, so Quebec calendars are planned in French from the start rather than translated at the end.