HVAC social media in Quebec

Language comes first

Commercial content for Quebec customers needs to be available in French, and French must be clearly predominant in commercial advertising. The OQLF explains the rules for businesses.

In practice, for an HVAC feed:

• captions, on-screen text and ad copy aimed at Quebec are written in French
• a bilingual feed can include English, but French should lead
• from June 1, 2025, a business name or trademark in another language that can be seen from outside needs French terms alongside it, which matters for truck wraps and signs that appear in your videos
• ads for Quebec audiences are built as French campaigns, not as English campaigns with a translated line

We are not lawyers and do not give legal advice. When a language question is not clear-cut, check the OQLF guidance or ask a lawyer.

The Quebec HVAC market

Montréal and its suburbs (Laval, Longueuil), Québec City and Lévis, Gatineau, Sherbrooke and Saguenay are the main markets.

Statistics Canada reports that 70% of Quebec households used electricity for their primary heating system in 2023, with natural gas at 5% and wood at 4%. That shapes the feed:

• Heat pump buyers and owners form the largest audience: questions about cold-climate performance, sizing, noise and the grant process.
• Electric baseboard homes are a natural audience for switching content.
• Air conditioning has a real summer season, and heat pumps sold for cooling often turn into heating conversations later.
• Multi-unit owners in older Montréal buildings have questions specific to their building type.

Seasons and the calendar

Quebec winters are cold and snowy, with a long heating season that is even longer outside the St. Lawrence lowlands.

• Late summer to autumn. Heat pump servicing, cold-weather readiness and the case for a cold-climate unit before winter.
• Winter. Content on defrost cycles, snow around outdoor units and what is normal versus a reason to call.
• Spring. Replacement planning and grant explainers.
• Summer. Cooling, humidity and comfort content, and recruiting clips.

Regulators to know

Quebec's construction framework is distinct from the rest of Canada, and homeowners there often check licences.

• Contractor licences come from the RBQ, which also oversees building safety across gas, plumbing, pressure equipment and more.
• The CCQ handles competency certification for construction-industry workers.
• The CNESST covers workplace health and safety.

Showing your RBQ licence number in your bio is a simple trust signal. We link and summarise only.

Programs, as of October 2026

• LogisVert from Hydro-Québec offers grants for ENERGY STAR heat pumps, calculated per 1,000 BTU/h of capacity at -8°C, with a higher rate for cold-climate units and a cap of $6,700, plus support for geothermal and other measures.
• Rénoclimat rules shifted on October 1, 2026. Homeowners can now skip the pre-retrofit evaluation, which carries aid of up to $500 if they do it, and revised caps apply, so older Rénoclimat posts need checking.
• Chauffez vert, the oil and propane replacement aid, stopped accepting applications after March 31, 2026. Old posts promoting it should come down.

Every program post is dated, linked and paired with a reminder to confirm with the administrator.

How we approach Quebec HVAC social media

1. French-first calendars. Written for Quebec homeowners, not translated from English.
2. Heat pumps at the centre. Honest, specific explainers about winter performance and the grant process.
3. Clean up expired programs. Old Chauffez vert posts confuse people and erode trust.
4. Show licences. RBQ numbers in bios and About content.

See the content calendar service, the short video service, or contact us about your Quebec market.